Microsoft Power BI

Microsoft Power BI is an interactive data visualization tool developed and published by the American software company Microsoft. The goal is to business intelligence to make it available to the end user. With Microsoft Power BI, different types of data can be combined to display management information in a visual dashboard. Power BI is available as Software as a Service SaaS Land as part of Microsoft 365.

‍

Opportunities

Combining data

With Power BI, organizations and end users can monitor all data that is available in the organization. Data from outside the organization can also be integrated into the dashboards. For example, it is possible to link customer internal data to external data, such as data from profiles on social media.

Create and share reports

Power BI was developed to be a self-service BI tool.This would make it possible to compile reports yourself with minimal training. These reports can be shared with colleagues.

Consistent analysis

It is possible to convert data models or reports into data models that are built into a database, for example in SQL Server. This ensures that the same reports and data are always looked at throughout the organization and that the same analyses can be applied.

Visual integration with the app or mobile work environment

It is possible to integrate visual and dynamic reports with an app or mobile version of the digital work environment. This way, employees can view the same reports anywhere, anytime.

‍

Applications

Microsoft Power BI can be used by various parts of an organization, such as departments or department managers. For sales, for example, for answers to questions such as: Are general targets achieved? How do individual employees perform? and for personnel policy: How many training points have employees from different departments achieved recently? But it also has applications for the individual employee, such as keeping track of processes, which can possibly be made more efficient, or monitoring their own productivity over a certain period of time. Finally, it is useful for the management or management of a company, because with such an application of business intelligence continuous processes can be adapted to better align an organization's activities with the organization's strategic goals.

Microsoft Power BI is often used in combination with SQL Server. In that composition, there are more and better opportunities to combine data and provide a consistent picture for the entire organization.

Microsoft Power BI can be applied to specific professional groups that may also work independently. One example is the work of the online marketing professional, who may lead various communities and websites. For example, you can use the program to extract data Google Analytics combine with analyses from well-known web services such as Twitter, Facebook, country LinkedIn to get an overview of web traffic.